Can-Am Machinery Inc., founded by Dan and Rossana Nigrosh, is one of the largest stocking paper/pulp machinery dealers in the world. As a leader in their industry, they were seeking to modernize their operations to save time and increase revenue.
Challenges
- Manual SEO Management
- Data Inaccuracy
- Disconnected workflows
- Lack of accessibility
- Time consuming processes / double work
Solutions & Results
- Comprehensive & automated SEO strategy
- Integrated website and CRM
- Efficient and centralized workflows
- Cloud-based Software
- Increased organic website traffic & leads
EMBRACING TECH
HASSLE-FREE SEO
Dan: "“We now appear on the first page of organic Google search because of Machinio System’s unique strategy that automatically forms SEO strings from our inventory titles, descriptions, and keywords. We used to manage our website SEO manually, but that’s not needed anymore.”
EFFICIENT COLLABORATION & USE OF LABOR
Dan: “The CRM was a big benefit, and it has made it much easier and efficient for our team to collaborate.”
Rossana: “Machinio System has essentially eliminated data entry errors. With the listing templates, field formats and titles, it prevents our team from making mistakes and allows us to have reliable and clean database.”
VISIBILITY & CONTROL
Dan: “With the Dashboard, I now know that our website, powered by Machinio System, generates 80% of our total leads. It’s also useful that I can see the historical activity in the system, including lead, quote and invoice history.
FOCUS ON WHAT MATTERS
Machinio System consolidated Can-Am’s internal business processes, which previously required manual work with their old software.
Dan: “I’ve been a dealer since 1988. Our initial database was installed directly on our computers. It was a bit of a battle, and we were always wasting time with it. Now, we have software we can access in the field, from anywhere. That helps us free up time to do other stuff, and that is major.”
Rossana: “The connectivity and progression from receiving an inquiry, to creating a quote, to sending an invoice is a pretty amazing feature of Machinio System. In our previous database, there was a lot of disconnect between systems and inquiries, and there was double work and duplication of data. Having it all centralized, from the moment a customer submits an inquiry to the moment an invoice gets created, is perfect.”
CONCLUSION
The adoption of Machinio System at Can-Am Machinery has not only addressed specific challenges in Can-Am Machinery Inc.’s previous workflows, but has also made a significant impact on their overall operational efficiency: decreasing manual work, eliminating data obstacles, and providing a strong and organized foundation to manage the business. Since moving to Machinio system, Can-Am’s volume of inbound sales leads has increased while the time-to-sell has gone down, allowing owner-operators Dan and Rossana to invest in other parts of their growing business.
